Baas Art

• About Us page from existing website
• Framing page from existing website
• ConstantContact e-mail marketing template with matching branding

Problem:
Baas Art Gallery provides both framing services and an art gallery with six-week, rotating shows. Overall revenue and margins had steadily decreased over the previous year threatening store closure. However, the owner had built a sizable customer following and wanted to better use this list for marketing purposes in a way that reduced existing marketing costs.

Solution:
First we helped the owner identify her target customers for each business and realize that her framing target customer cared about value not just cost. Next, using a simple spreadsheet we demonstrated that a 10% across-the-board price increase could increase her profit by almost 300%, and that her target customers would still view her product as a good value. Finally we used Constant Contact, with its easy-to-use interface, to establish a regular email correspondence with customers to replace an expensive postcard-based marketing approach, resulting in raves from customers and media alike. We branded the templates to match the website, and store staff now edit and send out the monthly upcoming show announcements.