E-City Cycles

• E-City Cycle home page showing interactive widget and The Right Bike Tool button
• The Right Bike Tool
• Custom Product detail page
• Event detail page
• Schedule a test drive

Problem:
E-City Cycles sells all electric bikes and scooters by taking the vehicle to the customer for test drives. Having converted the business model from cars to cycles and seeking to close their showroom in favor of a more online approach, E-City wanted to freshen their image, manage their own web content, and provide exploration tools that helped their customers make an informed buy decision.

Solution:
First we helped the owner identify his target customers. Based on these findings, we focused the redesign efforts to help satisfy this person's needs, specifically quality information, an engaging and fun experience, and tools to help drive the buy decision. We included features to help support both their online and offline marketing efforts, such as an event calendar, integration for their existing Constant Contact newsletter, and the creation of a Facebook presence. The Right Bike Tool leads customers through the catalog to products most likely to fit with their needs and lifestyle. The overall look of the site is fun and interactive, encouraging a longer stay, which results in a better informed visitor. Tools simplifying the test drive process complete the last part of the E-City sales pipeline.