joyarte jewelry couture
Problem:
joyarte jewelry couture creates fine jewelry that is sold in galleries and boutiques nationwide. Their existing site included a number of flat pages and a password protected catalog. They wanted to add shopping capabilities to this existing long-term marketing website. They also wanted more access to the site overall than afforded them by their existing proprietary content management system. They were starting to do more with social media and wanted to start a blog. They had already investigated setting up a blog on a service, but wanted guidance on the pros and cons of using separate sites for each thing.
- User profile exercise
- Use case approach to requirements
- Drupal content management system
- Custom content type development
- Ubercart for product catalog
- Consulting for marketing strategy and ongoing SEO
Solution:
The GreenFerret team began with helping the joyarte jewelry couture team tie the website goals with the company's strategic goals and focus on key target users. A prioritized set of use cases helped the GreenFerret team focus on the most important functionality required for a go-live initial launch. The high level of technology knowledge by the customer allowed the owner and her staff to contribute to content creation, data scrubbing for the catalog, and prioritization of features.
