Preventative Aging & Wellness

• Homepage
• Services
• Self test tool with automatic scoring
• 1-2-3 Step messaging, front page and side column

Problem:
Preventative Aging & Wellness offers hormone evaluation, counseling, and physician-managed, bio-identical hormone replacement therapy for both men and women. As a new business, they were two busy professionals dealing with location, business development, fees and other operational issues. They needed a strong design partner who could also help integrate and adjust their business strategy as needed. They had great ideas about the future deirection and needed help finding the right mix of functionality and content to include on the launch of their website.

Solution:
The GreenFerret team began by helping the owner focus on business goals and tie those into the website goals, focusing on primary and secondary target customers. Because the owner already had adieas about conversion, GreenFerret was able to focus on an engaging, online "test" to help convert site visitors to customers. GreenFerret helped acquire additional media to make the site more attractive. The GreenFerret team also worked with the client's other service professionals to education the owner on best practices regarding SEO and opt-in marketing.